Posted by
Verarius | 02.08.2024
In the context of an exciting project for an OEM manufacturer, we are creating a CRM system with an accompanying dashboard, which includes various metrics and KPIs. At some point, it became apparent that there was a lack of common understanding about the difference between metrics and KPIs. However, this understanding is crucial. Being able to differentiate between both is indispensable for the ability to create such a CRM and dashboard that would help the organization reach its strategic targets. Moreover, asking around, I realized the lack of clear distinction existed also outside of our team, as both concepts were largely treated as synonyms. Thus, I decided this would be a good couple of terms for the next “Definition Game.” So, without further ado: Metrics & KPIs....
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