Now that we have spent some time looking into the “whys” of resistance to change in the first three parts of the article, the time has come to address the practical question of what we can do about it and how you as a change leader can better navigate the process.
If you have read Shantaram, you might remember: “Sometimes you have to surrender before you win”. (And if you have not read it yet, I highly recommend to add Shantaram to your book list.) Hence, it only makes sense to plan for this time and to use it consciously and productively. And more specifically, use it as an opportunity to strengthen your team, the bond within and with it, and intensify the trust by assuring straightforward communication. Reciprocity works: you being as candid and as transparent as you can possibly be, will contribute into how much people will trust you throughout the transition, so perceive it as an investment. In sum, it adds to your trustworthiness, authenticity and credibility.
Considering what we have discussed earlier, here are a couple of points you might want to keep in mind while preparing your change project in general and your communication strategy in particular. Obviously, the list is neither mandatory nor exhaustive – the magic “it depends” joins the game.